We are pleased to announce that FP Peripherals has officially rebranded to RUGGED.
This change reflects the evolution of our business and a clearer alignment with what we do best: supplying reliable, industrial-grade computing and peripheral solutions designed to perform in harsh, demanding, and mission-critical environments.
What’s Changing
- Our new brand name is RUGGED
- Our new website is https://rugged.co.uk
- Our brand identity has been refreshed to better reflect our core focus
What’s Staying the Same
While our name and visual identity have changed, everything our clients rely on remains unchanged:
- The same experienced team
- The same trusted manufacturer and supplier partnerships
- The same commitment to quality, reliability, and long-term support
We continue to supply rugged keyboards, pointing devices, displays, networking hardware, mobile solutions, and OEM components across industrial, defence, transportation, healthcare, utilities, and field-based applications.
fbperipherals.co.uk Will Remain Live
The fbperipherals.co.uk website will remain active to ensure continuity for existing customers and long-standing contacts who know us as FP Peripherals.
All enquiries, RFQs, and technical questions submitted via fbperipherals.co.uk will continue to be monitored and answered as normal, with the same level of service and responsiveness you expect. The site will act as a familiar gateway, directing customers to our RUGGED brand and resources where appropriate.
Why the Change
The move to RUGGED is a natural progression that reflects how our business has evolved over time. While FP Peripherals has always specialised in equipment for harsh and demanding environments, the new RUGGED identity makes that focus immediately clear.
Our product portfolio has expanded well beyond individual peripherals to include complete rugged solutions spanning input devices, displays, connectivity, mobile computing, and OEM integration. The RUGGED brand brings these capabilities together under a single, cohesive identity that is easier to understand and better aligned with how our customers engage with us today.
As our customer base has grown across industrial, defence, transportation, healthcare, utilities, and mission-critical sectors, the need for clarity and consistency has become increasingly important. RUGGED clearly communicates our commitment to durability, reliability, and long-term performance in environments where standard IT equipment is not fit for purpose.
This rebrand also provides a stronger foundation for the future. It allows us to present our technical expertise, supplier partnerships, and support capabilities more effectively, while giving customers a clear and confident platform they can rely on as their requirements evolve.
Visit Our New Website
Our new website brings together our full product range, technical expertise, and application insight in one place. We invite you to explore rugged.co.uk to learn more about our solutions and how we can support your next project.
FP Peripherals is now RUGGED — same expertise, clearer focus, stronger identity.
